Transversal creativity, interdisciplinary & goal-oriented approach and concrete international experience in over twenty-five countries worldwide. These are the defining features of the MVIVA team, a group of professionals with cutting-edge knowledge in non-conventional and advanced marketing, neuro-marketing, new media strategy, analog and digital communication, public relations, personal branding, art management and art law.
Non-conventional Marketing + Culture
The ability to create a narrative and contents that engage and capture a client on both an emotional and a relational level. Narratives and content which offer a tailor-made brand experience by leveraging on unique cultural stimuli and generating needs stemming from people’s desires.
The pleasure of abandoning yourself to the senses
This kind of branding uses an individual’s 5 senses and his or her natural process of cognitive and emotional analysis to strengthen the brand image of a museum, of a private company or of a territory by introducing associative means, which generate involvement through interaction.
Conquering people’s free time
Regardless of its collections, a museum can no longer be viewed simply as a repository of cultural assets of great historical and artistic interest. A museum is also an educational institution that caters to every level of knowledge and that must respond to the new needs of increasingly wider audiences, thus reinterpreting its role and function.
Creating financial value through culture
New city models must give a driving and active role back to the territory by focusing on innovative ideas concerning economic development that are linked to culture and entertainment. The territory thus becomes an active subject of the international arena that benefits from original strategies and development models involving both Public Administrations and private companies.
Personalized visual narratives
When supported by complementary and parallel events, temporary exhibits become a strategic means to promote involvement and interaction. This, only if exhibits are designed in a personalized way which is in line with the client’s measurable goals. A museum becomes a business only when it chooses to combine exhibition proposals and cultural governance in a virtuous way.
A task force for the management of culture
University courses, seminars, conferences, lectio magistralis, and workshops. According to us, professional development plays a key role as it enables the conveying of experiential knowledge, educates the mind and prepares new highly skilled professionals to face international challenges and the needs of new markets.
WHO WE ARE
President & CEO Maurizio Vanni and Executive Director Michela Cicchinè are the founding members of MVIVA. The company boasts a network of prestigious international partnerships and has representative offices in Latin America (Buenos Aires and São Paulo) and in Asia (Seoul).
President & CEO
Buenos Aires Office Manager
Claudia Lemos Roncador Botelho
San Paolo Office Manager