MVIVA designs, organizes and gives master classes, seminars, conferences, lectio magistralis, workshops and talk shows thanks to its wide ranging expertise built on over twenty years of experience in the fields of History of Modern and Contemporary Art, Museology and Museum Marketing, Art Management, Non-conventional Marketing (emotional, experiential and relational), Advanced Marketing, Local Marketing and creation of relationships between Private Enterprises, Culture and Territories.


  • Art and Business. Brand identity, partnerships and emotional marketing
  • Non-conventional Marketing. Culture as a means to build a winning brand experience in times of crisis
  • Business, culture, territory and internationalization. From the “Made in Italy” brand to the “Beauty of Italy” one.
  • Culture as a non-conventional marketing driver. A new way to communicate territories, private enterprises and museums
  • Museums become businesses. Non-conventional marketing to reach the break-even point and establish museums as a venue to visit daily
  • Contemporary Museology. From experiential marketing to emotional marketing. Building museums on a human scale
  • The contemporary museum between show-business and emotional marketing
  • Marketing of arts and culture
  • Marketing for culture. The culture of marketing. Environmental & relational art. Museums and 2.0 communication
  • Seeing with your hands and think with your eyes. Perception in a museum environment
  • Smile City. Culture as a marketing driver to promote a territory
  • The art of creating events in Art. Design and planning of temporary exhibits in museums
  • Being an Artist as a profession. Academies, museums, galleries and the marketing of culture.
  • Self-marketing. The secret of verbal communication. Convincing to win.
  • The power of emotions. How to manage them to create your own revolution
  • The Decalogue for success in life. Becoming a Winner


  • Faculty of Economics, University of Lecce
  • Faculty of Economics, University of Bari
  • Faculty of Business Science, University of Florence
  • Faculty of Economics, University of Pisa
  • Faculty of Economics, Bocconi University, Milan
  • Faculty of Engineering, University of Pisa
  • Faculty of Economics, University of Roma Tor Vergata
  • Faculty of Literature and Philosophy, University of Florence
  • Accademia di Fondazione Ente Fiera, Milan
  • Istituto Musicale di Studi Superiori “Luigi Boccherini”, Lucca
  • Rozet Cultural Center, Arnhem – The Netherlands


  • University of Tripoli, Tripoli – Libya


  • Silpakorn University di Bangkok – Thailand
  • Lalit Kala Akademi di New Delhi – India
  • Amity University di New Delhi – India
  • Ewha Womans University di Seoul – South Korea
  • Chung-Ang University di Seoul – South Korea
  • Dankook University di Seoul – South Korea
  • Yeongwol International Museum Forum, Yeongwol – South Korea



  • Alma Mater Studiorum – University of Bologna in Buenos Aires – Argentina
  • University of Medicine – Hospital de Clinicas, Buenos Aires – Argentina
  • UCA – Pontificia Universidad Católica Argentina, Buenos Aires – Argentina
  • UADE – Universidad Argentina de la Impresa, Buenos Aires – Argentina
  • UMSA – Universidad del Museo Social Argentino, Buenos Aires – Argentina
  • UCES – Universidad de Ciencias Empresariales y Sociales, Buenos Aires – Argentina
  • Fine Arts Academy, La Plata – Argentina
  • National University, Asunción – Paraguay
  • UCSA – Universidad del Cono Sur de las Americas, Asunción – Paraguay
  • Universidad Nacional de Colombia, Bogota – Colombia
  • Egade Business School, Mexico City – Mexico
  • UNIFOR – Univesidade Fortaleza, Fortaleza – Brazil
  • Universidade Federal Fluminense, Rio de Janeiro – Brazil
  • Casa do Saber, Rio de Janeiro – Brazil
  • Universidade do Estado do Rio de Janeiro in Teresopolis and Rio de Janeiro – Brazil


  • Puglia Region
  • Tuscany Region
  • Province of Grosseto
  • Province of Forlì
  • Province of Lucca
  • IIC Istanbul – Turkey
  • IIC St. Petersburg – Russia


  • IIC Chicago – USA
  • IIC Toronto – Canada
  • Italian Embassy, Washington – USA


  • IIC Rio de Janeiro – Brazil
  • IIC San Paolo – Brazil
  • IIC Buenos Aires – Argentina
  • Câmara Italiana de Comércio de São Paulo – Brazil


  • IIC Beijing – China
  • IIC New Delhi – India
  • Italian Embassy, New Delhi – India
  • Italian Embassy, Tokyo – Japan