Culture in Marketing

Knowledge, Strategy, Passion
Discover MVIVA

Be

Transversal creativity, interdisciplinary & goal-oriented approach and concrete international experience in over twenty-five countries worldwide. These are the defining features of the MVIVA team, a group of professionals with cutting-edge knowledge in non-conventional and advanced marketing, neuro-marketing, new media strategy, analog and digital communication, public relations, personal branding, art management and art law.

mviva is

ADVANCED MARKETING

Non-conventional Marketing + Culture

The ability to create a narrative and contents […]
find out more about ADVANCED MARKETING

SENSORY BRANDING

The pleasure of abandoning yourself to the senses

This kind of branding uses an individual’s 5 senses […]
find out more about SENSORY BRANDING

MUSEUM MARKETING

Conquering people’s free time

Regardless of its collections, a museum can no longer be viewed simply as a repository […]
find out more about MUSEUM MARKETING

TERRITORIAL MARKETING

Creating financial value through culture

New city models must give a driving and active role […]
find out more about TERRITORIAL MARKETING

EXHIBITION PROJECTS

Personalized visual narratives

When supported by complementary and parallel events, temporary exhibits become […]
find out more about EXHIBITION PROJECTS

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TEACH

A task force for the management of culture

University courses, seminars, conferences, lectio magistralis, and workshops […]
find out more about TEACH

WHO WE ARE

President & CEO Maurizio Vanni and Executive Director Michela Cicchinè are the founding members of MVIVA. The company boasts a network of prestigious international partnerships and has representative offices in Latin America (Buenos Aires and São Paulo) and in Asia (Seoul).

Maurizio Vanni

Maurizio Vanni

President & CEO

› Biography ‹

Antonio Parpinelli

Antonio Parpinelli

Artistic director

› Biography ‹

Luis Pereiro

Luis Pereiro

Buenos Aires Office Manager

› Biography ‹

Claudia Lemos Roncador Botelho

Claudia Lemos Roncador Botelho

San Paolo Office Manager

› Biography ‹

Michela Cicchinè

Michela Cicchinè

Executive Director

› Biography ‹

Alessandra Bonanomi

Alessandra Bonanomi

Manager for Korea

› Biography ‹

Guillermo Pablo Oetken

Guillermo Pablo Oetken

Buenos Aires Business Development Manager

› Biography ‹

Ana Paula Torres

Ana Paula Torres

San Paolo Business Development Manager

> Biography <

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